The program aims to:

• Provide all students with a range of creative arts-based experiences that will enable them to conceptualise, plan, manage, produce and manage effectively within a creative enterprise context, whether this is in arts management and administration or creative arts production;
• Ensure that theoretical perspectives, creative production skills and/or administration experience are integral to, embedded in, and articulated throughout all courses such that creativity, innovation and enterprise are applied to creative enterprise practices; and
• Engage students in a range of practices across related areas of the creative enterprise and allied support garnering (funding) activities; and
• Prepare award students to approach further postgraduate studies.

Arts Administration Specialisation (Sydney, Noosa and Flexible delivery)
As creativity has become a driving force of economic growth, this specialisation seeks to develop creative skills and knowledge for use in the creative industries in a range of creative roles in arts management and administration. The Master of Creative Enterprise (Arts Administration) prepares students for a career in the management and administration of the communication arts by bridging the ‘knowing/doing' gap and skilling students academically and practically to work in creative industries such as:

• Fine arts
• Conference and events management
• Publishing and creative writing
• Displays and promotions
• Music
• Broadcasting and web casting
• Film and television
• Fashion, graphic and web design
• Advertising, media
• Public relations and sponsorship 

There is a growing demand for careers in creative enterprises, especially for those who are equipped with critical thinking and creative abilities which the Master of Creative Enterprise (Arts Administration) develops. One of the attractions of working in a creative industry is the sheer range of different opportunities available. Students graduate ready to work in the management of the communication arts with a portfolio of examples to present to prospective employers in their chosen creative industry specialty.

Creative Practice Specialisation (Noosa, Rockhampton and Flexible delivery)
This specialisation is aimed primarily at creative and performing arts practitioners wishing to extend their capacity to operate in an increasingly interdisciplinary, multi-art form and/or in a creative industries-based professional context. Alongside completing core units in the creative industries, students in this specialisation complete five project courses designing, researching and producing new works of art, or developing new approaches to arts practice in the creative industries, applying new knowledge to their own specialist field/s.
This specialisation is particularly suitable for professionals working in (or those wishing to enter) the creative industries including in

• creative and professional writing in all genres
• editing
• publishing
• music
• fine arts
• museums and galleries curatorship
• design including web design and multimedia arts
• theatre
• creative arts education
• and a range of other creative arts and creative arts related areas

Students work with the program and course coordinators to develop the project component of this program, which may involve working individually, in collaboration with a creative team and/or work in professional, community and industry locations.

Career Opportunities

There are opportunities for professionals working in (or those wishing to enter) the creative industries including, writing, editing and publishing, film, television, animation, fine arts, museums and galleries, fashion design, graphic design, web design, multimedia, theatre, music, and events management. The Master of Creative Enterprise (Specialisation) is the ideal way to advance your management or arts career.

Program structure

Core courses
EDED 21002 Creative Industries
EDED 20476 Applied Communication Arts
EDED 20447 Media Relations in Arts Administration

Plus 5 courses as nominated for the chosen specialisation

Creative Practice specialisation (Only available at Noosa, Rockhampton, and by Flexible delivery)
PERF 20028 Creative & Performing Arts Postgraduate Project Development
PERF 20029 Creative & Performing Arts Postgraduate Project 1
PERF 20030 Creative & Performing Arts Postgraduate Project 2
PERF 20031 Creative & Performing Arts Postgraduate Project 3
PERF 20032 Creative & Performing Arts Postgraduate Project Capstone

Arts Administration specialisation (Only available at Sydney, Noosa, and by Flexible delivery)
EDED20466 Arts Administration Research
EDED 20475 Advertising Design Communication 
EDED 20481 Conferences and Events 
EDED 21001 Creative Arts Administration 
EDED 21010 Brand Image Design
New course Cultural Entrepreneurship